| Are You Making These Holiday Marketing Mistakes? |
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As most marketers believe that the New Year is the right time to make a fresh start, it is quite common for businesses to freeze their marketing efforts during the holiday season. Little do they...
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| 4 Ways to Add Holiday Spirit to Your Brand |
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A recent study by eMarketer suggested that the U.S. retail sales for this years holiday season might reach up to 5.6 percent from 3.2 percent last year. This shows that the coming season may bring...
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| 4 Strategies to Build an Impressive Global Brand |
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In todays highly competitive environment, creating a global brand is one of the greatest challenges for businesses. Not only does it require persistent efforts to build a powerful first impression,...
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| Here is How You Can Brand Your Freelance Business |
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There is literally an ocean of freelancers out there. To get noticed and allow people to remember you and the type of work you do, some serious branding would be required.
A Branding is what...
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| 3 Ways to Develop a Strong Marketing Communication Strategy |
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Marketing communications is one of the crucial business functions that allow you to stay relevant and responsive to the needs of your business as well as your target audience. Not only does it help...
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| 3 Tips for Making Your Logo Stand Out |
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If a picture is worth a thousand words, a well-designed logo can be worth much more for a business. Today, it is amongst the most powerful tools that represent your company and makes it memorable for...
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| 3 Tips for Creating a Social Media Friendly Logo |
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By growing beyond marketing collaterals, business cards, and signage, logos have over time adopted a more comprehensive role than ever before. Businesses now value their logos as the face of their...
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| 3 Reasons Why You Should Embed a Logo in Your QR Code |
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QR code is whats lately buzzing in the marketing world. With the increased use of smart phones, marketers are now resorting to QR codes to give smartphone users direct access to their products and...
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| A Bad Logo Is Like a Slow Poison for Your Business |
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For businesses, logos are a primary tool for marketing and image-building campaigns. As the face of your business, a logo allows customers to recognize and remember your brand among the competition....
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| Eminent Qualities of a Great Logo |
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If you are mulling over the importance of logos, then the simplest explanation in this regard would be: logos give your business idea a visual identity. Be it through images, icons, symbols or marks,...
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| Key Criteria to Keep In Mind When Choosing a Logo Designing Company |
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It is immensely important for small business owners to not consider their new venture as small or unimportant. Many small businesses tend to forget the importance of a proposition as risky as a...
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| The 3 Most Iconic Logos That Are Brand-Less! |
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We are bombarded with logos and icons every single day of our lives. Some of them are recognizable and striking, while others are ambiguous and indistinct. Logos, like the famous bitten apple and the...
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| The Mark of Success: Famous Logos That Did Not Cost a Fortune |
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Business logos are concrete depictions of a brand pledge. As a business logo gains acknowledgment and recognition in the market, customers play their role boosting their value. This is probably why...
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| Symbolism in Corporate Logo Design Construction |
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Among all the other elements that the logo designers incorporate in a unique catchy logo design is symbolism. An ideal logo should define a business identity and represent its vision at a glance. A...
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| When is the Right Time to Get Your Company’s Logo Repaired? |
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Many valuable brands all around the world have utilized logo redesigning and repairing services over time in order to keep their logo designs up to date. Brands like Yahoo, Coca Cola, KFC, Shell,...
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| Showcasing Typography in Corporate Logos |
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One of the latest trends in corporate logo design is the incorporation of typography. A typography typeface can either make a logo design or break it. There is no middle ground. It is either really...
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| Changing Logos: Five Companies that Revolutionized their Brand Image |
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Businesses expand, shrink and change over the passage of time. Since a business logo is the representative of its dynamics, when the business changes and travels through time, the logo needs to be...
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| What New Business Owners Need to Know About Branding |
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One important aspect of planning a startup that is overlooked quite often is the development of a brand. Branding is not merely the name of your company; it is a lot more. Good branding does not just...
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| How Does Your Brand Affect Your Business? |
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Branding is a significant aspect of business. It is the visible side of your business that you need to glorify in order to represent your services, products, purpose and aim. A business should...
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| Checklist for Business Success: Business Logo 101 |
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Business owners, who are either thinking of getting a logo designed for their company or are planning to get their existing logos redesigned, need to formulate a checklist in order to make sure that...
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| Corporate Logo and Construction of a Business' Future |
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Any business or corporation that wishes to set up a brand image and identity requires a creative corporate logo design. Corporate logos play a vital role in the establishment of a companys public...
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| 5 Steps to Building Your Brand |
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Branding is basically the procedure or process of telling people what your company is about and what you do. Branding is about telling them about your name, design, symbols and your core identity....
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| Business Logo: Why It Matters More Than You Think |
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Every business needs proper branding so as to be successful in their specific industry. This is exactly why a business logo is considered to be so important. A business is not considered for itself...
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| Should You Go for a Cartoon Logo for Your Brand? |
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Cartoon logos are definitely not for everyone, or every business. Some businesses need to create a sophisticated image and that is their business requirement but these days, a lot of companies are...
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| Making the first impression with your business logo |
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Humans have a tendency of judging things based on their looks. Often times, we form judgments on people when we first meet them depending on their appearance.
While the first impression may...
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| Traits of Great Logo |
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Trait # 1 - Brand Personality
Your logo needs to be in sync with your brand values and should be capable of connecting with your target audience.
Trait # 2 - Simplicity
Streamline your...
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| Creating The Best First Impression For Your Brand |
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When you think of brands, the first impression may just be the last. With hundreds of brands already out there, if you dont make your mark on the first attempt, youve just lost Round 1. The...
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| Behind Every Great Logo, There's An Even Better Story: What's Yours? |
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What are the signs of a great logo?
It inspires. It distinguishes. It expresses. More importantly, it is testament of a great story.
When we take a look at renowned companies today, we...
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| An Ordinary Business Needs An Extraordinary Logo |
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One of the biggest misconceptions harbored by businessmen is the idea that your practical or B2B business doesnt quite need a logo to wow. Insurance brokerage firms, manufacturing units and financial...
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| What Your Logo Designer Needs To Know |
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Whats the difference between a good custom logo design service and a great one? Simple:
A good logo designer will ask little to no questions. You call them up, tell them the name of your...
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| What's Your Color? |
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Logos tend to influence us at a very early age. A study conducted by the University of Amsterdam concluded that we begin to connect brand logos to products at an age as early at 2-3 years! It is by...
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| Brands Die...It's Logos That Live On... Traits Of Great Logos |
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Brands come and go, but logos stick around forever, like a constant reminder of the business they represented. Hence, we accurately conclude that they are undoubtedly the very foundation of your...
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