If a picture is worth a thousand words, a well-designed logo can be worth much more for a business. Today, it is amongst the most powerful tools that represent your company and makes it memorable for the target audience.
Since logos are imperative to your branding campaign and its effectiveness, make sure that you invest appropriate effort and time to create an iconic logo in order to represent your brand in the best way. Let’s have a look at the elements that make a successful logo.
1.Simplicity
The best logos are simple to retain. A good way to achieve simplicity is to keep minimum colors and angles in the logo. Popular brands such as Apple, IBM, IKEA, and Coca Cola are widely admired for their simple yet aesthetically appealing logo designs.
Having a simple logo will allow your customers to easily retain and recall your brand, leading to increased chances of repeat purchases and positive word of mouth.
In addition to minimalism, a touch of creativity is also essential. If Apple’s logo did not have a bitten apple, it would look like millions of other apples people have seen before. However, a slight eccentricity has added uniqueness to the logo to make it stand out.
2.Brand Story
Logos offer a glimpse of what your business is and what it thrives to be. Therefore, it should offer a clear and compelling narrative that people can remember and connect with.
Remember, your company logo is a graphical representation of your brand story; therefore it is important that the emblem adheres to the overall message of your company. For instance, the previous rainbow-colored logo of Apple represented the free spirit of a startup, which was consistently experimenting with its innovative and futuristic approach. However, its latest, sleek design echoes its current position as a tech giant that has brought a revolution in technology.
3.Timelessness
Instead of following a trend, your business logo should represent timelessness and longevity. Your logo should be able to withstand the test of time with its unique, original, and innovative design. The best way to do this would be to embed your business concept in your logo, which would in turn represent the longevity of your business in the perfect way.
Looking for a logo designer? Get in touch with our expert designers and get a unique logo for your business today!
