Trait # 1 - Brand Personality
Your logo needs to be in sync with your brand values and should be capable of connecting with your target audience.
Trait # 2 - Simplicity
Streamline your design. DON'T over-complicate things. if you want your logo easily recognizable, keep it simple -- a lightning-fast way for users to notice and remember your brand.
93% of the logo designs are relatively simple in form.
Trait # 3 - Memorable
Making a logo that's memorable may seem complex, but according to Angie Bowen of Fuel creativity, Its of target importance.
Trait # 4 - Timeless
Dont be too trendy, aim for longevity. trends come and go, but brand identity lasts forever!
Step # 5 - Evoke a position Emotion
Your logo needs to connect on an emotional level with the audience! It should talk to your customers withoutt actually speaking a word.
