There is literally an ocean of freelancers out there. To get noticed and allow people to remember you and the type of work you do, some serious branding would be required.
A Branding is what sets you and your work apart from the countless other freelancers working in the market. You need to to set up a brand that makes you memorable for your existing clients and an attraction for prospective ones.
Following are a few useful tips you can use to effectively brand your freelance business.
1. An Attractive Brand Name
For this, you need to know the market niche you intend to cater your services to. Research and come up with a catchy brand-name for your business, you could also use your own name as a brand. For research on appropriate brand names, look for high-search-volume keywords online, and resort to in-person research too. It is important to tap both the search engines and the people to get creative ideas for an ideal brand name.
2. Choosing an Adequate URL
Most freelancers are confused whether to use their name or a proper business name as their URL. Regardless of which one you opt for, the important thing is to make sure nobody else uses or works under the same URL. So remember to buy the URL with your selected name. Even if you do not intend to use it right now, get it reserved so that nobody else takes it.
3. Web Design and Brand Integration
Branding is not just limited to choosing a snappy brand name and a good tagline. It includes the look and design of your website too. A well maintained and designed website will not only make a strong impression on existing and potential customers, it will also make your work accessible to a whole new group of customers. Create a visual icon for your freelancing brand. Visuals tend to have a lasting impact on viewers, which is why websites have become an important aspect of promotion.
If you are looking for professional branding services, get in touch with us at LogoNerds. Our popular services include logo designing, Facebook graphic set, Twitter background design service, web banner design service, template design service, headers design service, business card design service, post card design service, and small business website design service.
