A recent study by eMarketer suggested that the U.S. retail sales for this year’s holiday season might reach up to 5.6 percent from 3.2 percent last year. This shows that the coming season may bring innumerable opportunities for global businesses to improve their sales and expand their outreach in the international market.
Regardless of the industry you are operating in, you can take advantage of this increase by adding holiday spirit to your brand. With a holiday branding strategy, not only can you attract more customers during the season, but also make a lasting impression for future growth.
Here are four ways to engage your customers throughout the holidays.
1. Create a Festive Logo
Your logo is the face of your brand that gives you the identity and recognition among your target audience. However, the best way to catch the eye of your customers during the season is giving your logo a festive-facelift. Many global brands have adopted the strategy to connect with their customers in a more personalized manner. Amongst others, Google is the best example that keeps acculturating its logo to celebrate special events throughout the year.
2. Form a Cultural Bond
Your brand is not just about the logo or colors you communicate. But, it runs deep into the culture of your business. Make your customers know about your company’s culture and that how well it blends with the festivities of the holiday season. Share photos and event details of your corporate holiday parties to show your customers how you celebrate. This may not only give your customers an idea of the versatility in your corporate culture, but also make them feel more connected with your brand.
3. Connect Through Social Media
Social media is a great tool to boost engagement and interest of your target audience. Using the platform, you can run festive promotional offers, social media games, and other interactive activities to communicate a lighthearted and happy side of your brand during the season. This way, not only can you engage your audience more effectively, but may also get real time feedback regarding the effectiveness of your holiday promotions.
4. Offer Limited Edition Holiday Collection
Holiday season is a great time to offer limited edition products for certain time period. With this strategy, you can offer your customers unique gifts that may remind them of your brand from time to time.
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